In fashion history, jeans and denim history continues to baffle us.
It is also thought the name ' jeans ' comes from 'Genoese' the name for Italian sailors of Genoa who when at sea dressed in blue fustian fabric, composed of a cotton and wool or linen blend.
Levi Strauss is credited with inventing jeans.
About 20 years later, a solvent Levi Strauss and a Nevada tailor joined forces to patent an idea the tailor had for putting rivets on stress points of workman's waist high overalls, commonly known as jeans.
Levi Strauss chose to use the stronger denim fabric and cotton duck, putting his own name on the product.
Eventually in the 1950s people asked for denim jeans or just as often - Levi's jeans, rather than waist overalls.
Jeans fashion history was truly made in the 1950s when film stars wore it in movies that the teenagers of the day followed with avid interest.
Once pop and film stars like Elvis Presley, James Dean, and Marlon Brando sported them, they became desirable internationally in the 1950s and are associated with rock and roll and pop music.
The most famous jeans are still probably those produced by Levi as Levi 501s. Pre shrunk jeans had been introduced in the 1960s.
By the 1980s, ripped, frayed and torn jeans were a normal sight.
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